The garment steamer market comprises electric clothing steamers and accessories like steam generator units that are used for removing wrinkles and creases from garments. Garment steamers provide a quick and easy solution for wrinkle-free clothing without damaging the fabric.
They help remove tough creases and wrinkles effectively from various fabrics like cotton, silk, polyester, and linen. Garment steamers offer advantages like portability, compact size, hassle-free use, and quick steaming. With the rapid growth of the fashion and apparel industry globally, the Garment Steamer Market Demand for maintaining well-groomed, wrinkle-free clothing has increased significantly.
The Global Garment Steamer Market is estimated to be valued at US$748 million in 2024 and is expected to exhibit a CAGR of 6.1% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the garment steamer market are Conair, Koninklijke Philips N.V., Panasonic Corporation, Helen of Troy Limited, and Jiffy Steamer.
The rapid growth of the global fashion industry has fueled higher demand for garment steamers to maintain wrinkle-free clothing. Changing lifestyles and rising working-class population have further propelled the sales of garment steamers.
Technological advancements in garment steamers have enhanced their functionality, efficacy, and ease of use. Features like adjustable steam levels, compact designs, cordless options, and automatic shut-off have boosted their adoption.
Market Trends
The rising trend of online shopping of apparel and fashion products is driving higher sales of garment steamers through various e-commerce channels. Garment Steamer Companies are actively partnering with e-commerce giants to strengthen their foothold.
Vendors are increasingly investing in the development of multi-functional garment steamers integrated with features like rotating cloths, crease removal attachment, steam shot function, etc. to offer enhanced convenience.
Market Opportunities
The growing fashion-conscious middle-class populace in developing Asian and Latin American countries presents significant growth prospects.
The rising demand for premium garment care products among affluent consumers in developed economies is creating lucrative opportunities. Market players can explore this segment by offering differentiated products with superior features.
Impact of COVID-19 on Garment Steamer Market Growth
The COVID-19 pandemic has significantly impacted the garment steamer market. During the pre-COVID times, the market was growing at a steady pace due to increased demand from commercial and residential sectors. Garment steamers were extensively used in dry cleaning shops, laundry services, hotels, and households to remove wrinkles and refresh clothes. However, the imposition of lockdowns and social distancing norms led to a downturn in the market.
The commercial sector was hit the hardest as many dry cleaning shops and laundry services had to shut down temporarily. International trade restrictions and supply chain disruptions also affected the steady supply of garment steamers. On the residential front, people stayed indoors and the demand reduced significantly. Many paused or postponed the purchase of new garment steamers considering the economic uncertainties.
As lockdowns are gradually being lifted, the market is witnessing signs of recovery. The commercial sector will take more time to bounce back fully. On the positive side, the growing trend of working from home is boosting demand for personal care appliances like garment steamers. People are investing more in self-grooming and want to look presentable on video calls.
Manufacturers are focusing on innovative product designs, value pricing, and omnichannel sales strategies to capture this emerging demand. The future looks promising as the market adapts to the new normal. Increased hygiene concerns may also boost the sales of garment steamers in the post-COVID world.
Geographical Regions
The garment steamer market in Asia Pacific holds the highest value concentration, mainly driven by countries like China, India, and Japan. This region accounts for over 40% of the global market revenue owing to the large population, growing middle-class, and rising disposable incomes. Garment industry hubs like China are major manufacturing and exporting centers for garment steamers consumed globally.
Fastest Growing Region in the Garment Steamer Market
The fastest growing regional market for garment steamers is expected to be South and Central America. Countries like Brazil, Mexico, and Colombia are experiencing accelerated economic and social development. Rising affluence levels are driving the sales of personal care appliances as aspirational purchases.
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